Introduction
In the fast-paced world of E-Commerce, brands are constantly striving to optimize their marketing efforts. They invest in various tools, strategies, and best practices to gain a competitive edge. However, here's a startling statistic: according to our survey, a whopping 91% of ecommerce brands admitted that they often resort to "guesstimation" when it comes to understanding their audience. In this blog post, we'll delve into the common disconnect between online brands and their audience, explore the consequences of not truly understanding their customers, and showcase how Kahoona is changing the game with data-driven clarity and targeted precision.
The Audience Blindspot
E-Commerce brands have been on a mission over the past year to better understand their growth drivers, as they adopt an efficient growth mindset. They're investing significant resources into marketing campaigns, but there's a critical blindspot: they often don't know who the majority of their website visitors are. A key reason for that challenge is their reliance on users leaving details on-site proactively, usually when they checkout or sign-in. Consequently, traditional analytics tools only provide insights into the small percentage of users who engage with the brand, leaving a vast, anonymous audience in the dark.
Consequences of Ignorance
The consequences of this audience blindspot are profound. When brands can't accurately identify their audience, they risk wasting valuable marketing budgets on the wrong people, at the wrong time, with the wrong message. This not only leads to inefficiencies but also missed opportunities to connect with high-intent, high-converting audiences. Worst of all, this leads to the inability to activate those users on any marketing channels (e.g., Facebook, Instagram, Google, Tik-Tok, Email, etc.) due to the lack of addressability and identity. This results in missed marketing KPIs, ever-growing CPA, wasted budgets… and yeah, let’s face it - pointless and directionless campaigns.
Data-Driven Clarity
Enter Kahoona, the solution that's changing the game. Kahoona utilizes deep behavioral-based AI, with 15x more user data points to rely on, in real-time. Kahoona unlocks 1st party based, precise audience activation over all marketing channels. Not by simply taking the easy route and focusing only on the less than 10% of your audience who proactively leave their details, but on every single user - exactly as it sounds - maximum coverage on your website traffic. Unlike traditional data analytics techniques, which can be antiquated and noisy while relying on sparse user touch points, Kahoona's approach empowers brands with the toolbox they need to thrive in the new cookieless world, with AI-driven decisions.
The Existing Data Dilemma
Many E-Commerce brands find themselves ill-prepared to address this complex algorithmic AI challenge. Their existing data and analytics teams often lack the necessary competencies and resources to tackle this problem effectively, and according to our latest research, the vast majority of marketing leaders in the industry leave all the power and influence in the hands of marketing platform giants, even though they desire having much more control over the significant budgets spent day after day. Kahoona bridges this gap by providing a powerful solution that doesn't require a lengthy learning curve or excessive resources. It provides a state-of-the art solution in plug-and-play form for every marketer at the palm of their hands.
Targeted Precision for Improved Performance
With Kahoona's predictive audiences and insights in hand, E-Commerce brands can take actionable steps to enhance their ad and promotion delivery - and not only on already known users or those who left their details. By ensuring that their messaging resonates effectively with the right audience, which they have selected to activate by targeting precisely with Kahoona, brands can significantly improve campaign performance. It's all about the trifecta: identifying the right audience, crafting the perfect treatment (ad or promotion), and delivering a compelling message that results in better business outcomes.
Conclusion
In a world where "guesstimation" is no longer acceptable, Kahoona stands as a game-changer for E-Commerce brands. It's time to stop throwing marketing budgets at the wall and hoping something sticks. Instead, leverage the power of deep behavioral-based AI to unveil more than 90% of website traffic that has remained anonymous and unaddressable for far too long.
Are you ready to transform your E-Commerce marketing strategy? Don't miss out on this opportunity to connect with Kahoona. Schedule a demo with us today to see how we can help you maximize your marketing ROI and conversion rate optimization. Let's unlock the full potential of your audience together!
Back
Stop “Guesstimating”! You should know EXACTLY who receives your ads and promotions and WHY.
10/4/2023
Introduction
In the fast-paced world of E-Commerce, brands are constantly striving to optimize their marketing efforts. They invest in various tools, strategies, and best practices to gain a competitive edge. However, here's a startling statistic: according to our survey, a whopping 91% of ecommerce brands admitted that they often resort to "guesstimation" when it comes to understanding their audience. In this blog post, we'll delve into the common disconnect between online brands and their audience, explore the consequences of not truly understanding their customers, and showcase how Kahoona is changing the game with data-driven clarity and targeted precision.
The Audience Blindspot
E-Commerce brands have been on a mission over the past year to better understand their growth drivers, as they adopt an efficient growth mindset. They're investing significant resources into marketing campaigns, but there's a critical blindspot: they often don't know who the majority of their website visitors are. A key reason for that challenge is their reliance on users leaving details on-site proactively, usually when they checkout or sign-in. Consequently, traditional analytics tools only provide insights into the small percentage of users who engage with the brand, leaving a vast, anonymous audience in the dark.
Consequences of Ignorance
The consequences of this audience blindspot are profound. When brands can't accurately identify their audience, they risk wasting valuable marketing budgets on the wrong people, at the wrong time, with the wrong message. This not only leads to inefficiencies but also missed opportunities to connect with high-intent, high-converting audiences. Worst of all, this leads to the inability to activate those users on any marketing channels (e.g., Facebook, Instagram, Google, Tik-Tok, Email, etc.) due to the lack of addressability and identity. This results in missed marketing KPIs, ever-growing CPA, wasted budgets… and yeah, let’s face it - pointless and directionless campaigns.
Data-Driven Clarity
Enter Kahoona, the solution that's changing the game. Kahoona utilizes deep behavioral-based AI, with 15x more user data points to rely on, in real-time. Kahoona unlocks 1st party based, precise audience activation over all marketing channels. Not by simply taking the easy route and focusing only on the less than 10% of your audience who proactively leave their details, but on every single user - exactly as it sounds - maximum coverage on your website traffic. Unlike traditional data analytics techniques, which can be antiquated and noisy while relying on sparse user touch points, Kahoona's approach empowers brands with the toolbox they need to thrive in the new cookieless world, with AI-driven decisions.
The Existing Data Dilemma
Many E-Commerce brands find themselves ill-prepared to address this complex algorithmic AI challenge. Their existing data and analytics teams often lack the necessary competencies and resources to tackle this problem effectively, and according to our latest research, the vast majority of marketing leaders in the industry leave all the power and influence in the hands of marketing platform giants, even though they desire having much more control over the significant budgets spent day after day. Kahoona bridges this gap by providing a powerful solution that doesn't require a lengthy learning curve or excessive resources. It provides a state-of-the art solution in plug-and-play form for every marketer at the palm of their hands.
Targeted Precision for Improved Performance
With Kahoona's predictive audiences and insights in hand, E-Commerce brands can take actionable steps to enhance their ad and promotion delivery - and not only on already known users or those who left their details. By ensuring that their messaging resonates effectively with the right audience, which they have selected to activate by targeting precisely with Kahoona, brands can significantly improve campaign performance. It's all about the trifecta: identifying the right audience, crafting the perfect treatment (ad or promotion), and delivering a compelling message that results in better business outcomes.
Conclusion
In a world where "guesstimation" is no longer acceptable, Kahoona stands as a game-changer for E-Commerce brands. It's time to stop throwing marketing budgets at the wall and hoping something sticks. Instead, leverage the power of deep behavioral-based AI to unveil more than 90% of website traffic that has remained anonymous and unaddressable for far too long.
Are you ready to transform your E-Commerce marketing strategy? Don't miss out on this opportunity to connect with Kahoona. Schedule a demo with us today to see how we can help you maximize your marketing ROI and conversion rate optimization. Let's unlock the full potential of your audience together!
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