The Future is Now: Mastering the Cookieless Era 

February 28, 2024

On January 4th, 2024 there was an announcement made by Google that will affect everyone in E-Commerce. 

Google has set the stage for a 100% cookieless future by Q3 2024, while the digital marketing landscape faces an unprecedented shift. 

With online brands currently only able to identify roughly up to 5% of their website visitors (those who have purchased before or signed-in), the time to adapt is not tomorrow — IT’S NOW. Cutting edge AI based solutions and Predictive Segmentation, that are prioritizing Hyper-Personalization, stand at the forefront of this transition, ready to guide your brand from uncertainty to dominance.

Embrace the Challenge, Seize the Opportunity

The Stark Reality: Today, the vast majority of your potential customers remain in the shadows, navigating your digital space anonymously and not properly addressed. Retailers have accepted that having very low visibility on their users is simply the reality they must live with…

The cookieless future doesn't just challenge this status quo—it demolishes it, demanding innovation and adaptation. 

Most importantly, it requires doubling down on users that have shown the highest buying intent, while reducing wasted spend on those with the lowest chances to purchase. 

The No-Nonsense Difference-Maker:

Cookieless solutions that leverage AI, predictive segmentation, and unparalleled hyper-personalization to transform anonymous website visitors into known, engaged, and loyal customers. This technology doesn't just compensate for the absence of cookies; it outperforms the old paradigm.

This is the answer, as the largest fashion houses on the globe have already tested these technologies and their leaders all agree on one thing:

A marketing leader from LVMH’s franchise stated to us:

“Cookieless, shmookieless! We don’t need ‘em anymore. In fact, new tech like Gen AI, Predictive Segmentation and more, have provided better Hyper-Personalization than cookies ever did. Not to mention better prospecting, remarketing and activation across all channels.”

Another leader from Lululemon had this to say:

“If you’re not at least testing these forward thinking solutions, then get comfortable spraying and praying on your campaigns and guessing who your users are, you’ll be doing it for a long time.”

Your Exclusive Invitation to Transformation

Customized Brand Transformation Plan: Kahoona offers a bespoke journey, beginning with an in-depth analysis and drill-down into your brand's current digital strategy and inspecting its’ reliance on third party cookies, identifying key areas for improvement and untapped opportunities. Following this, you'll receive:

  • A Tailored Strategy Session with our subject matter experts, crafting a clear, actionable roadmap tailored to your brand's unique position and goals.
  • A Technology Implementation Roadmap, outlining suggestions for steps to integrate cutting-edge tools into your marketing, personalization and CDP strategies. This ensures that your brand not only survives but thrives in a cookieless world.

Why Meet with Kahoona?

  • First-Mover Advantage: The brands that act now, pivoting with precision and purpose, will set the standard for the next era of digital marketing. They will gain an unfair advantage against their competition.  Let's ensure that's you.
  • Cookieless is just around the corner: with the latest Google announcement, we have just a few months left to adapt to the new reality.

Your Next Step

Mastering the cookieless era (with so many AI applications) is complex.
Don't wait for the future to catch you unprepared—embrace it now, with Kahoona.

Schedule your strategic consultation!

Before you go, who the heck is Kahoona? Glad you asked!:

Using AI, Kahoona enables hyper-personalization in a cookieless world, allowing brands and online retailers to turn the 96% of website visitors who remain unidentified into high-intent buyers. After a few moments of user interaction, Kahoona’s AI predicts an anonymous user’s purchase probability, pricing level, demographics and other metrics previously obscured.

Kahoona takes the AI predictive approach to hyper-personalization for marketing, on-site personalization, retail media, CDP and analytics. Kahoona is the most intuitive way for every brand to get real-time customer visibility and unlock their full potential.

Back

The Future is Now: Mastering the Cookieless Era 

kahoona

2/28/2024

On January 4th, 2024 there was an announcement made by Google that will affect everyone in E-Commerce. 

Google has set the stage for a 100% cookieless future by Q3 2024, while the digital marketing landscape faces an unprecedented shift. 

With online brands currently only able to identify roughly up to 5% of their website visitors (those who have purchased before or signed-in), the time to adapt is not tomorrow — IT’S NOW. Cutting edge AI based solutions and Predictive Segmentation, that are prioritizing Hyper-Personalization, stand at the forefront of this transition, ready to guide your brand from uncertainty to dominance.

Embrace the Challenge, Seize the Opportunity

The Stark Reality: Today, the vast majority of your potential customers remain in the shadows, navigating your digital space anonymously and not properly addressed. Retailers have accepted that having very low visibility on their users is simply the reality they must live with…

The cookieless future doesn't just challenge this status quo—it demolishes it, demanding innovation and adaptation. 

Most importantly, it requires doubling down on users that have shown the highest buying intent, while reducing wasted spend on those with the lowest chances to purchase. 

The No-Nonsense Difference-Maker:

Cookieless solutions that leverage AI, predictive segmentation, and unparalleled hyper-personalization to transform anonymous website visitors into known, engaged, and loyal customers. This technology doesn't just compensate for the absence of cookies; it outperforms the old paradigm.

This is the answer, as the largest fashion houses on the globe have already tested these technologies and their leaders all agree on one thing:

A marketing leader from LVMH’s franchise stated to us:

“Cookieless, shmookieless! We don’t need ‘em anymore. In fact, new tech like Gen AI, Predictive Segmentation and more, have provided better Hyper-Personalization than cookies ever did. Not to mention better prospecting, remarketing and activation across all channels.”

Another leader from Lululemon had this to say:

“If you’re not at least testing these forward thinking solutions, then get comfortable spraying and praying on your campaigns and guessing who your users are, you’ll be doing it for a long time.”

Your Exclusive Invitation to Transformation

Customized Brand Transformation Plan: Kahoona offers a bespoke journey, beginning with an in-depth analysis and drill-down into your brand's current digital strategy and inspecting its’ reliance on third party cookies, identifying key areas for improvement and untapped opportunities. Following this, you'll receive:

  • A Tailored Strategy Session with our subject matter experts, crafting a clear, actionable roadmap tailored to your brand's unique position and goals.
  • A Technology Implementation Roadmap, outlining suggestions for steps to integrate cutting-edge tools into your marketing, personalization and CDP strategies. This ensures that your brand not only survives but thrives in a cookieless world.

Why Meet with Kahoona?

  • First-Mover Advantage: The brands that act now, pivoting with precision and purpose, will set the standard for the next era of digital marketing. They will gain an unfair advantage against their competition.  Let's ensure that's you.
  • Cookieless is just around the corner: with the latest Google announcement, we have just a few months left to adapt to the new reality.

Your Next Step

Mastering the cookieless era (with so many AI applications) is complex.
Don't wait for the future to catch you unprepared—embrace it now, with Kahoona.

Schedule your strategic consultation!

Before you go, who the heck is Kahoona? Glad you asked!:

Using AI, Kahoona enables hyper-personalization in a cookieless world, allowing brands and online retailers to turn the 96% of website visitors who remain unidentified into high-intent buyers. After a few moments of user interaction, Kahoona’s AI predicts an anonymous user’s purchase probability, pricing level, demographics and other metrics previously obscured.

Kahoona takes the AI predictive approach to hyper-personalization for marketing, on-site personalization, retail media, CDP and analytics. Kahoona is the most intuitive way for every brand to get real-time customer visibility and unlock their full potential.

Discover a world without cookies.
Get started