Oh NRF…. How much do we all love the craziness of the city within a city, the annual NRF Big Show in NYC!

With over 40,000 attendees, it’s very easy to get lost in the sea of temptation, and people trying to sell you anything from some random technology to what they claim is the new wheel.

It's important to stay on target and remember why you chose to attend the Big Show to begin with. For marketers, the answer would probably be something along the lines of “I gotta be where they’ll be talking about how to act and not react to a cookieless world,” as well as the latest advancements in AI, and how to become unique as everyone harnesses personalization.

If you want to stay ahead of the game and move away from an ineffective "spray and pray" approach, and  “guesstimation,” these talks are a vital resource that will prepare you for success in the near term.  Here are the top 10 talks at the NRF Big Show that will turn e-commerce marketers into cookieless “superheroes.” Trust us, you won't want to miss out on these game-changing sessions. 

1. Innovative retail excellence: AI-driven network efficiency for exceptional customer engagement‍

^{Led by Juniper and Meijer on Sunday, January 14th from 10:15am - 10:45am}

Learn how the integration of AIOps and intent-based technology is providing the correlated telemetry and end-to-end networking visibility that accelerates troubleshooting and optimizes every user experience across Meijer's wired, wireless, SD-WAN, and data center infrastructure.

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2. Online Retail Leaders “Cookieless” Situation Room - Exclusive (By invitation only) Private Lunch

^{Led by Accenture and Kahoona on Sunday, January 14th from 12:00pm - 1:15pm}

Join Accenture and Kahoona for an Invite-Only, Executive Private Lunch at The Spiral (across from Javits)! Lunch will be accompanied by an exclusive panel led by Benjamin Karsch, Managing Partner, Group CMO at Accenture on “How to Turn Unidentified Visitors to Actionable Buyers with AI.” You won’t want to miss this one-of-a-kind, invite only exclusive event at NRF! To attend, book a kickoff call here: NRF Private Lunch

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3. AI-powered personalized shopping experiences, from conversational commerce to customer service 

^{Led by Microsoft on Sunday, January 14th from 1:00pm - 1:30pm}

AI-powered personalized shopping experiences are revolutionizing the way businesses connect with their customers. Led by Microsoft, this talk will delve into the world of conversational commerce. Discover how AI technology can create seamless shopping experiences, from chatbots that can answer customer inquiries to personalized product recommendations.

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4. How Target and Canadian Tire use generative AI for personalized shopping experiences, driving revenue and productivity

^{Led by DELL on Sunday, January 14th from 2:00pm - 3:00pm}

Learn how Artificial Intelligence is transforming business processes such as enhanced customer experience, effective product placement and personalization.

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5. Digital strategies to decode Gen Z

^{Led by H&M, Vogue and McDonald’s on Monday, January 15th from 11:20am - 11:50am}

For e-commerce marketers looking to decode the Gen Z market, this talk led by H&M, Vogue Business, and McDonald’s is a must-attend. Discover the digital strategies that resonate with this generation, from social media campaigns to influencer marketing.

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6. AI-powered retail: Strategies for monetizing predictive technologies

^{Led by SAP on Monday, January 15th from 3:15pm - 3:45pm}

Explore strategies for monetizing predictive technologies in the retail industry. Gain insights on how to leverage AI and predictive analytics to optimize sales, improve customer targeting, and enhance overall business performance.

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7. Top 5 ways to build lifelong customer loyalty with data and AI

^{Led by Salesforce, Solo Brands, Esprit and Salsify on Monday, January 15th from 4:00pm - 4:30pm}

Top five strategies that harness the power of data, AI, and CRM to turn shoppers into customers for life. 

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8. Online retail for a new generation of shoppers - How artificial intelligence will humanize the digital experience

^{Led by Rue Gilt Groupe on Tuesday, January 16th from 11:00am - 11:30am}

Introducing the profitable AI-powered omnichannel shopping experience of 2025, discussing conversational AI , and generative AI. A practical walk-through of the future digital store.

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9. Personalization at Scale: How Macy’s is driving customer experience transformation

^{Led by Macy’s and Adobe on Tuesday, January 16th from 2pm - 2:30pm}

Learn how Macy's and Adobe are driving customer experience transformation through personalization at scale. This talk will explore the power of personalized marketing strategies in building customer loyalty and increasing revenue.

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10. Using First-Party Data and AI-driven strategies to optimize insights and enhance customer acquisition

^{Led by Amperity on Tuesday, January 16th from 2:45pm - 3:15pm}

Discover how to optimize insights and enhance customer acquisition using first-party data and AI-driven strategies. Uncover the untapped potential of customer data and harness AI technologies to deliver targeted and impactful marketing campaigns.