As the e-commerce landscape continues to evolve at lightning speeds, Shoptalk 2024 stands out as the must-attend conference for industry professionals looking to stay ahead of the curve. This year, the event promises an unparalleled deep dive into the latest trends and technologies shaping the future of retail, with a special focus on Behavioral Generative AI and Hyper-Personalization strategies.

From legacy brands finding new life with modern consumers to the pioneering applications of Generative AI, Shoptalk 2024 is poised to offer golden insights for anyone looking to elevate their e-commerce game. Here are the top 9 talks that are sure to leave attendees buzzing with ideas and inspiration for driving their businesses forward:

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1. Rapid Fire: New Insights on Improving Efficiency and Profitability
When: Sunday, March 17, 2:00pm - 2:40pm (Track: 3)

Dive into the latest strategies and technologies aimed at streamlining operations and boosting the bottom line. This session promises a fast-paced overview of cutting-edge approaches to enhancing efficiency and profitability in the e-commerce sector.
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2. Case Studies: Legacy Brands Winning Over New Generations
When: Sunday, March 17, 2:50pm - 3:30pm (Track: 2)

Discover how established brands are successfully reinventing themselves to capture the hearts and wallets of Gen Z and Millennials. This talk will showcase real-world examples of legacy companies mastering the art of adaptation in the digital age.‍

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3. Building Innovative Products and Brands for Today's Consumer
When: Sunday, March 17, 3:40pm - 4:20pm (Track: 2)

Learn about the creative processes and strategies behind developing products and brands that resonate with contemporary consumers. This session will explore the importance of innovation, authenticity, and customer-centricity in today's competitive market.‍

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4. Pioneering Applications of Generative AI‍

When: Monday, March 18, 3:25pm - 4:05pm (Track: 1)
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Delve into the exciting world of generative AI and its transformative potential for e-commerce. From content creation to personalized customer experiences, find out how this technology is being leveraged for competitive advantage.
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5. Leveraging AI to Scale Personalization
When: Monday, March 18, 4:15pm - 4:55pm (Track: 1)
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Unpack the power of AI in achieving personalization at scale. This talk will cover the tools and techniques for delivering highly personalized content, offers, and experiences that drive engagement and loyalty.
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6. Evaluating AI's Longterm Opportunities and Challenges
When: Monday, March 18, 5:05pm - 5:45pm (Track: 1)
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Take a critical look at the future of AI in e-commerce, weighing its vast opportunities against potential challenges. This session aims to provide a balanced perspective on what lies ahead for retailers leveraging AI technology.‍

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7. AI, Data and Personalization Solutions: A Conversation‍

When: Tuesday, March 19, 4:05pm - 4:45pm (Track: 4)
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Join industry leaders for an in-depth discussion on the intersection of AI, data analytics, and personalization. Explore the latest solutions and strategies for harnessing these technologies to create compelling customer experiences.

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8. Using Data and Digital Experiences to Cultivate Loyalty
When: Tuesday, March 19, 4:55pm - 5:35pm (Track: 1)

Discover how brands are using data-driven insights and immersive digital experiences to build and maintain customer loyalty. This session will highlight innovative approaches to loyalty that go beyond traditional rewards programs.‍

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9. Driving Innovation in Large Organizations
When: Wednesday, March 20, 9:55am - 10:55am (Track: 2)
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Learn from the successes and challenges of large organizations as they navigate the path of innovation. This talk will offer valuable lessons on fostering a culture of innovation, scaling new ideas, and staying agile in a rapidly changing market.

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10. Book a time to meet with Kahoona at Shoptalk! 

When: March 17-20 (Mandalay Bay)

We’ll be conducting 1-1 educational meetings based on the topics in the Top 9 Talks above, and of course, The Cookieless Era :)

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Shoptalk 2024 is set to be an essential gathering for e-commerce professionals looking to push the boundaries of what's possible in retail. These top 9 talks represent just a glimpse of the rich content and networking opportunities awaiting attendees. Whether you're focused on leveraging AI for personalization, rebranding for new generations, or driving innovation within your organization, Shoptalk offers a treasure trove of insights and inspiration.

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