Factory 54 success story
Unveils & Activates the 94% of their Website Traffic that was previously Unknown & Unaddressable
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The Story of Factory 54
Factory 54 is an international luxury fashion retail chain.
It is the franchise of 150 brands such as Tommy Hilfiger, Balenciaga, Michael Kors, Burberry, Calvin Klein and Dolce & Gabbana. Factory 54 is the largest e-commerce retailer in its region, with sole exclusivity rights. They are home to the finest brands from all over the fashion world, serving women, children and men.
Priding themselves in being an advocate of E-Commerce technologies, Factory 54 fully embraces innovative solutions that assist with optimizing the brand-customer dynamic.
Eran Silanikov
VP Marketing
Kahoona challenged our assumptions and provided unprecedented results on every marketing campaign they were involved in, allowing us audience-led capabilities and visibility that every marketer could fantasize on. With Kahoona I feel confident about my decisions, as I don’t need to guesstimate or target unknown audiences anymore.
Factory 54’s Problem
Like most E-Commerce websites today, Factory 54 were unable to address the vast majority (94%) of their website traffic, which remained unknown and unaddressable. Consequently, they were struggling to achieve proper Conversion Rates, Marketing ROI and Return on Ad Spend (ROAS). Above all else, Rising Customer Acquisition Costs (CAC) year-over-year became a critical issue for Factory 54.
Kahoona’s Solution
With Kahoona, Factory 54 were able to unveil 100% of their website traffic. Kahoona provided full visibility on their core-personas, and converted unknown users into high intent, high value audiences. As a result, Factory 54 achieved their highest ever performing marketing campaigns, which activated the 94% of their website traffic that was unknown and unaddressable.
By utilizing Kahoona’s deep behavioral-based predictive segmentation, Factory 54 were able to take advantage of advanced signals such as probability of purchase, CLTV, and user pricing tiers to reach unprecedented Marketing ROI and conversion rate optimization. Factory 54 managed to reduce customer acquisition costs like never before.
Overall Results
By embracing innovation and forward-thinking solutions, Factory 54 showed that stepping into the future with the right partner, which understands exactly where their pains and challenges lie, can be an absolute game changer for fashion ecommerce.
More importantly, Kahoona has enabled Factory 54 to cultivate relationships with customers, achieve deeper understanding of customer behaviors, tendencies and personal preferences in order to drive bottom-line revenues.
By embracing innovation and forward-thinking solutions, Factory 54 showed that stepping into Partners like Kahoona empower both of these methodologies, while innovating responsibly and putting the brand-customer dynamic above all else. When these two worlds meet, these are the typical results, and just the beginning of a paradigm shift in the ecommerce space, led by forward thinking companies like Kahoona
Amir Rosen
CIDO
“For far too long we had been focusing on growth at all costs. Through our work with Kahoona, we successfully shifted our focus towards efficient growth. We felt the highest level of comfort and professionalism in stepping into the future of E-Commerce with Kahoona, and using their advanced solutions within everything from tactical initiatives in our campaigns, to strategic initiatives.
